From Chaos to Masterful Coordination
From launching my first convention right out of high school to growing Bitchcraft Fair into a multi-city cultural movement, I’ve learned how to build meaningful experiences from the ground up - and even bring them back stronger after surviving the Covid event shutdowns. My work blends creativity, strategy, and resilience to craft events that truly last.
My Story
Hi, I’m Shannon, an event marketing strategist and live experience producer with a Masters in Digital Marketing who’s spent over a decade turning passion projects into powerful, community-driven brands.
I started my very first event, Midoricon, right out of high school, born from my love of fandom culture and the connections it creates. That spark developed into a state-wide community, and we further expanded the concept into an immersive, festival-style retreat called MidoriFest that blended art, gaming, and community in unforgettable ways.
Years later, during one of the most emotionally fraught and financially destitute periods of my life, I launched Bitchcraft Fair. What began as a small pop-up for indie makers and female-owned businesses became a multi-city cultural phenomenon, attracting tens of thousands of attendees and generating six figures of revenue in under a year. Even after the devastation of Covid, I dug the brand out of the trenches and brought it back stronger than ever, forging strong partnerships with powerhouses such as Live Nation and Levy Restaurants, and creating meaningful opportunities for hundreds of vendors and sponsors.
That journey taught me more than just event logistics: it showed me the power of storytelling, branding, and authentic connection. I decided to take those lessons even further, earning my Master of Science in Digital Marketing, blending my hands-on experience with a deeper understanding of data-driven strategy and digital engagement.
My Specialty
Today, I bring all of that grit, glamour, creativity, strategy, resilience, and heart to every event I produce. Whether it’s an intimate corporate activation or a multi-city festival that becomes a movement, my goal is simple: to create experiences that bring people together and leave a lasting impact.
Let’s bring your vision to life!
Ready to stand out as a trustworthy brand? In a world dominated by AI, real human connection by creating memorable experiences is your brand’s competitive edge. Let’s talk about how experiential marketing can cut through the noise, build loyalty, and deliver results you can feel in the room. Let me help you leave an impression that lasts.